Sugar Addiction is Real and its not your fault

Sugar Addiction is Real….And It’s Not Your Fault

Dr. Nicole Avena, research neuroscientist and world-renowned expert in the field of nutrition, diet, and food addiction about sugar addiction. In her books, Why Diets Fail (Because You’re Addicted to Sugar) and Hedonic Eating: How the Pleasure of Food Affects Our Brains and Behavior, Dr. Avena discusses our addictive and dependence-like relationship with sugar and highly processed foods. Sugar acts on the brain the same way as drugs, creating highs and lows, withdrawals, craving, and binging.