Experts agree: Sugar might be as addictive as cocaine

Is Sugar an Addictive Drug?

A Food Addiction Informed Perspective

Sugar is one of the most widely consumed substances in the world, but is it also an addictive drug? Experts believe that sugar can trigger the same reward and pleasure pathways in the brain as addictive substances like cocaine and heroin. Eating sugar releases opioids and dopamine in our bodies. This is the link between added sugar and addictive behavior. Dopamine is a neurotransmitter that is a key part of the “reward circuit” associated with addictive behavior. When a certain behavior causes an excess release of dopamine, you feel a pleasurable “high” that you are inclined to re-experience, and so repeat the behavior. As you repeat that behavior more and more, your brain adjusts to release less dopamine. The only way to feel the same “high” as before is to repeat the behavior in increasing amounts and frequency.

Experts Agree- Sugar Might Be as Addictive as Cocaine

What is food addiction?

Food addiction is a term that describes a compulsive or uncontrollable urge to eat certain foods, especially those that are high in sugar, fat, or salt. Food addiction is similar to other behavioral addictions, such as gambling or shopping, that involve seeking a reward or pleasure from a specific activity. Food addiction has been studied by many researchers who have developed criteria and questionnaires to identify and measure it. Some of the common signs of food addiction include:

        • Craving certain foods even when not hungry or full
        • Eating more than intended or to the point of feeling ill
        • Feeling guilty or ashamed after eating certain foods
        • Having difficulty quitting or reducing the intake of certain foods
        • Going out of one’s way to obtain or avoid certain foods
        • Having problems in personal or professional life due to food consumption

How does sugar affect the brain?

Sugar is a type of carbohydrate that provides energy for the body and brain. However, not all sugars are created equal.
Some sugars, such as glucose, are naturally present in fruits, vegetables, grains, and dairy products. These sugars are absorbed slowly into the bloodstream and provide a steady source of energy. Other sugars, such as sucrose (table sugar) or high-fructose corn syrup, are added to processed foods and beverages to enhance their flavor, texture, or shelf life. These sugars are absorbed quickly into the bloodstream and cause a rapid spike in blood sugar levels.

When blood sugar levels rise, the brain releases dopamine, a neurotransmitter that signals reward and pleasure. Dopamine activates the same brain regions that are involved in drug addiction, such as the nucleus accumbens and the prefrontal cortex. These regions are responsible for motivation, decision-making, impulse control, and learning.
The repeated stimulation of these brain regions by sugar can lead to changes in their structure and function, making them more sensitive to sugar and less sensitive to other rewards. This can create a cycle of craving and bingeing on sugar, which may impair one’s ability to regulate their food intake and maintain a healthy weight.

Is sugar an addictive drug?

Experts who are food addiction informed argue that sugar meets the criteria for substance dependence, such as tolerance, withdrawal, loss of control, and negative consequences. They also point out that sugar can induce similar behavioral and neural changes as drugs of abuse.

Food addiction informed experts who have studied those in long term recovery from food addiction recognize that the food addict’s experience of withdrawal from sugar, trigger and highly processed foods produce similar severe withdrawal symptoms from the physical dependence and intoxication they experienced when engaged in consuming those foods – comparable to substance abuse addicts withdrawing from other substances. Factors, such as stress, emotions, environment, genetics, and personality also influence one’s eating behavior making one susceptible to addictive behavior with food and sugar, causing one to be vulnerable to progression into full blown food addiction.

Excessive sugar consumption, ingestion of highly processed foods with ingredients intended to provide addictive reactions, and abusive food consumption has negative effects on one’s health and well-being. Sugar contributes to obesity, diabetes, heart disease, tooth decay, inflammation, and mood disorders. Complete abstinence from sugar in all forms as well as trigger foods is the most effective approach to long term recovery from sugar and food addiction.

How to overcome food addiction?

If you think you may have a food addiction, there are many steps you can take to overcome it:

      • Seek professional help. A food addiction informed therapist or a nutritionist who holds Certified Food Addiction Professional credentials can help you identify the underlying causes of your food addiction and provide you with strategies to cope with your cravings and emotions.
      • Join a support group. A support group can offer you peer support, encouragement, and accountability from people who understand what you are going through.
      • Avoid triggers. Try to avoid situations or places that may tempt you to eat certain foods or binge on sugar. For example, you may want to avoid grocery stores when hungry or stressed, or keep sugary foods out of your home.
      • Plan ahead. Prepare healthy meals ahead of time so that you always have something nutritious and satisfying to eat when you are hungry.
      • Structure your eating. Follow a structured eating program where you eat a prescribed amount at each meal, in a regularly scheduled time frame to provide boundaries around your eating and restructure your food/reward experience. Set the table, sit down to eat, make a ritual of feeding yourself healthy, whole foods.
      • Intentional eating. Plan the time, location, setting, amount of food you will eat at each meal daily. Make a ritual of feeding yourself with kindness so you can enjoy every bite. Have a specific place and time where you sit down to enjoy your food. Prioritize your abstinence from trigger foods as if your life depended on it, because it does.
      • Find alternative rewards. Find other ways to reward yourself or cope with stress that do not involve food or sugar. For example, you may want to engage in hobbies, exercise, meditation, socializing, or volunteering.
      • Be compassionate. Do not beat yourself up if you slip up or have a setback. Remember that recovery is a process and not a destination. Be kind and forgiving to yourself and celebrate your progress.
      • Get An Abstinence Sponsor. No one can do this alone! To achieve long term recovery from food addiction is a daily practice and requires rigorous self-care and attention to our feelings, mood changes, boundaries, and emotional growth. Find someone to give you feedback daily, hold you accountable to your commitments, and remind you when you forget who you are.
      • Create A Community. You are not alone in this struggle and there is hope! Find, create and contribute to sustaining communities of others who are committed to living quality lives free of food addiction.
      • Radical Self-Acceptance. Learn to love yourself and engage in daily activities that express your care, nurturing, unconditional acceptance and self-worth. Prioritize your own needs, and learn to parent your inner child.
      • Physical Activity. Exercise! Go Outside and feel the ground! Dance, walk, run, swim, play drums – engage in daily activities that get you off the couch and away from screens.
      • Tell The Truth. Look in the mirror and talk to yourself! Attend 12 step meetings where you hear other people sharing their stories of recovery from addiction and how their lives and relationships have improved.
      • Listen to Podcasts: The podcast, Food Addiction: The Problem And The Solution is produced to support recovery from food addiction by showcasing experts and those in long term recovery.
The Hidden Truth About Ultra-Processed Food and Addiction: Amanda Leith and Esther Helga Discuss

Guests Amanda Leith  SHiFT, Recovery By Acorn and Esther Helga GuðmundsdóttirINFACT School both experienced the misery of obesity and countless failed diets—until they discovered their real problem: food addiction, a brain disease. Like many late-stage food addicts, they used food to cope with life, consuming far more food than their bodies needed. Once they recognized their addiction, they began abstinent food plans and recovery programs, shedding excess weight and doing the emotional work required to heal. Today, they live at healthy body weights and enjoy freedom from food addiction—one day at a time. Today, they devote their lives to helping others understand and recover from this illness.

Food addiction is a substance use disorder involving ultra-processed foods, similar to alcohol or drug addiction. Amanda and Esther assess clients using food use history and tools like the Yale Food Addiction Scale. Sugar—technically not a food but an additive—has over 260 names and is often hidden in products through deceptive labeling by food companies.

Many of their clients have tried everything to control their food use and/or lose weight, often arriving desperate and willing to try something new. At SHiFT, Amanda guides clients toward abstinence from addictive foods while addressing the emotional drivers behind food use. As cravings and withdrawal pass, clients gain relief from the addiction and obsessive food thoughts and learn to enjoy eating whole, nourishing foods.

Unlike drug or alcohol addiction, we cannot abstain from food entirely, which makes food addiction more complex. Yet the solution lies in abstaining from addictive foods and engaging in emotional recovery work.

Phil Werdellwebsite, a pioneer in the field, greatly influenced Amanda and Esther. His teachings on powerlessness and denial are foundational to their treatment approach, and they credit him for shaping their understanding and protocols.

Amanda explains the difference between emotional eating and true food addiction in this episode. While emotional eaters may recover through therapy alone, food addicts must first remove addictive substances and engage in structured recovery with support. At SHiFT, Recovery By Acorn, food and emotional issues are treated concurrently.

With chronic disease and metabolic dysfunction at crisis levels—primarily driven by poor nutrition, food addiction, and obesity—Esther Helga argues that food companies knowingly exploit this addiction for profit.

The International Food Addiction Conference will hold its second event in London, September 4–5, 2025, highlighting food addiction and its comorbidities. At the 2024 London conference, an influential group of professionals reached a Consensus:   Ultra-Processed Food is a Substance Use Disorder.   Advocacy continues to classify food addiction within the ICD (World Health Organization) and the DSM (American Psychiatric Association), paving the way for insurance coverage of treatment.

Don’t miss this powerful episode as we explore food addiction—its root causes, and the hope of recovery.

Listen now!

Proudly sponsored by:

✨ SHiFT: Recovery by Acorn
Helping people heal from food addiction for over 30 years, SHiFT’s 12-week program and alumni support network offer effective, compassionate care. Schedule your free 30-minute consultation today at foodaddiction.com or call 941-378-2122.

✨ Milestones in Recovery
Located in southeast Florida, Milestones offers residential and outpatient treatment for eating disorders and food addiction, with most insurance plans accepted. Learn more at milestonesprogram.org or call 1-800-347-2364.

We are excited to announce new training options for 2025—designed to offer even more flexibility, accessibility, and global reach for aspiring professionals in the field of food addiction recovery.

📅 Next Certification Cohort Begins:

  • September 19, 2025

🎓 What to Expect from the Program:

  • 170 hours of dynamic and interactive virtual learning
  • Access to our exclusive student platform filled with tools, community support, and essential resources
  • A complete package of comprehensive lectures, a detailed teaching manual, and downloadable course materials
  • Earn the prestigious Certified Food Addiction Professional (CFAP) designation, recognized by the European Certification Board

Whether you're a clinician, counselor, or someone passionate about helping others recover from food addiction, this program is your next step toward making a meaningful impact.

💥 Let’s change lives—starting with yours.

Sign up today!

Our Sponsors

SHiFT: Recovery by Acorn

For over three decades, SHiFT: Recovery by Acorn has been a beacon for individuals struggling with food addiction, guiding countless people toward the freedom of a life without food dependency. As a trailblazer in the field of food addiction treatment, SHiFT commits to uplifting clients from the deep grips of food addiction through innovative and comprehensive treatment programs. Whether it's the fixation on food, weight concerns, or the physical and mental burdens of addiction, SHiFT understands these challenges and offers effective solutions. Their 12-week treatment program, supplemented by extensive alumni support, fosters a profound transformation in participants' relationship with food and their bodies. If you are ready to begin a new chapter in your life, free from food dependency, contact SHiFT to schedule a free 30-minute consultation. Visit their website at foodaddiction.com or call them at 941-378-2122.

Milestones in Recovery

Milestones in Recovery stands as a pivotal resource for individuals battling eating disorders and food addiction, offering both residential and outpatient treatment options. Nestled in the scenic region of southeast Florida, Milestones boasts a modern facility where highly skilled professionals deliver top-tier treatment and support. Patients receive tailored recovery plans that include guided nutritional counseling and strategies to overcome compulsive eating behaviors. With services spanning various eating disorders such as bulimia, anorexia, and binge-eating disorder, Milestones ensures comprehensive care. Most health insurance plans are accepted, making it accessible for many seeking help. Take the first step toward a fulfilling and liberated life; contact Milestones to learn more about their programs and how they can assist in your recovery journey. Visit their website at milestonesprogram.org or call 1-800-347-2364 today.

Learn more about SHiFT!
Learn more about Milestones!
Facebook
Twitter
Instagram
LinkedIn
http://www.infactschool.com
YouTube
Email
Copyright © 2025 INFACT SCHOOL, All rights reserved.
You were subscribed to the newsletter from INFACT SCHOOL

Our mailing address is:
INFACT SCHOOL
Sidumuli 33,
Reykjavík 108
Iceland

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp

You have Successfully Subscribed!