Experts agree: Sugar might be as addictive as cocaine

Is Sugar an Addictive Drug?

A Food Addiction Informed Perspective

Sugar is one of the most widely consumed substances in the world, but is it also an addictive drug? Experts believe that sugar can trigger the same reward and pleasure pathways in the brain as addictive substances like cocaine and heroin. Eating sugar releases opioids and dopamine in our bodies. This is the link between added sugar and addictive behavior. Dopamine is a neurotransmitter that is a key part of the “reward circuit” associated with addictive behavior. When a certain behavior causes an excess release of dopamine, you feel a pleasurable “high” that you are inclined to re-experience, and so repeat the behavior. As you repeat that behavior more and more, your brain adjusts to release less dopamine. The only way to feel the same “high” as before is to repeat the behavior in increasing amounts and frequency.

Experts Agree- Sugar Might Be as Addictive as Cocaine

What is food addiction?

Food addiction is a term that describes a compulsive or uncontrollable urge to eat certain foods, especially those that are high in sugar, fat, or salt. Food addiction is similar to other behavioral addictions, such as gambling or shopping, that involve seeking a reward or pleasure from a specific activity. Food addiction has been studied by many researchers who have developed criteria and questionnaires to identify and measure it. Some of the common signs of food addiction include:

        • Craving certain foods even when not hungry or full
        • Eating more than intended or to the point of feeling ill
        • Feeling guilty or ashamed after eating certain foods
        • Having difficulty quitting or reducing the intake of certain foods
        • Going out of one’s way to obtain or avoid certain foods
        • Having problems in personal or professional life due to food consumption

How does sugar affect the brain?

Sugar is a type of carbohydrate that provides energy for the body and brain. However, not all sugars are created equal.
Some sugars, such as glucose, are naturally present in fruits, vegetables, grains, and dairy products. These sugars are absorbed slowly into the bloodstream and provide a steady source of energy. Other sugars, such as sucrose (table sugar) or high-fructose corn syrup, are added to processed foods and beverages to enhance their flavor, texture, or shelf life. These sugars are absorbed quickly into the bloodstream and cause a rapid spike in blood sugar levels.

When blood sugar levels rise, the brain releases dopamine, a neurotransmitter that signals reward and pleasure. Dopamine activates the same brain regions that are involved in drug addiction, such as the nucleus accumbens and the prefrontal cortex. These regions are responsible for motivation, decision-making, impulse control, and learning.
The repeated stimulation of these brain regions by sugar can lead to changes in their structure and function, making them more sensitive to sugar and less sensitive to other rewards. This can create a cycle of craving and bingeing on sugar, which may impair one’s ability to regulate their food intake and maintain a healthy weight.

Is sugar an addictive drug?

Experts who are food addiction informed argue that sugar meets the criteria for substance dependence, such as tolerance, withdrawal, loss of control, and negative consequences. They also point out that sugar can induce similar behavioral and neural changes as drugs of abuse.

Food addiction informed experts who have studied those in long term recovery from food addiction recognize that the food addict’s experience of withdrawal from sugar, trigger and highly processed foods produce similar severe withdrawal symptoms from the physical dependence and intoxication they experienced when engaged in consuming those foods – comparable to substance abuse addicts withdrawing from other substances. Factors, such as stress, emotions, environment, genetics, and personality also influence one’s eating behavior making one susceptible to addictive behavior with food and sugar, causing one to be vulnerable to progression into full blown food addiction.

Excessive sugar consumption, ingestion of highly processed foods with ingredients intended to provide addictive reactions, and abusive food consumption has negative effects on one’s health and well-being. Sugar contributes to obesity, diabetes, heart disease, tooth decay, inflammation, and mood disorders. Complete abstinence from sugar in all forms as well as trigger foods is the most effective approach to long term recovery from sugar and food addiction.

How to overcome food addiction?

If you think you may have a food addiction, there are many steps you can take to overcome it:

      • Seek professional help. A food addiction informed therapist or a nutritionist who holds Certified Food Addiction Professional credentials can help you identify the underlying causes of your food addiction and provide you with strategies to cope with your cravings and emotions.
      • Join a support group. A support group can offer you peer support, encouragement, and accountability from people who understand what you are going through.
      • Avoid triggers. Try to avoid situations or places that may tempt you to eat certain foods or binge on sugar. For example, you may want to avoid grocery stores when hungry or stressed, or keep sugary foods out of your home.
      • Plan ahead. Prepare healthy meals ahead of time so that you always have something nutritious and satisfying to eat when you are hungry.
      • Structure your eating. Follow a structured eating program where you eat a prescribed amount at each meal, in a regularly scheduled time frame to provide boundaries around your eating and restructure your food/reward experience. Set the table, sit down to eat, make a ritual of feeding yourself healthy, whole foods.
      • Intentional eating. Plan the time, location, setting, amount of food you will eat at each meal daily. Make a ritual of feeding yourself with kindness so you can enjoy every bite. Have a specific place and time where you sit down to enjoy your food. Prioritize your abstinence from trigger foods as if your life depended on it, because it does.
      • Find alternative rewards. Find other ways to reward yourself or cope with stress that do not involve food or sugar. For example, you may want to engage in hobbies, exercise, meditation, socializing, or volunteering.
      • Be compassionate. Do not beat yourself up if you slip up or have a setback. Remember that recovery is a process and not a destination. Be kind and forgiving to yourself and celebrate your progress.
      • Get An Abstinence Sponsor. No one can do this alone! To achieve long term recovery from food addiction is a daily practice and requires rigorous self-care and attention to our feelings, mood changes, boundaries, and emotional growth. Find someone to give you feedback daily, hold you accountable to your commitments, and remind you when you forget who you are.
      • Create A Community. You are not alone in this struggle and there is hope! Find, create and contribute to sustaining communities of others who are committed to living quality lives free of food addiction.
      • Radical Self-Acceptance. Learn to love yourself and engage in daily activities that express your care, nurturing, unconditional acceptance and self-worth. Prioritize your own needs, and learn to parent your inner child.
      • Physical Activity. Exercise! Go Outside and feel the ground! Dance, walk, run, swim, play drums – engage in daily activities that get you off the couch and away from screens.
      • Tell The Truth. Look in the mirror and talk to yourself! Attend 12 step meetings where you hear other people sharing their stories of recovery from addiction and how their lives and relationships have improved.
      • Listen to Podcasts: The podcast, Food Addiction: The Problem And The Solution is produced to support recovery from food addiction by showcasing experts and those in long term recovery.
Free Webinar: Discover the Certified Food Addiction Professional Program – May 24

Dear INFACT Community,

I’m excited to invite you to a free online introduction to the INFACT School’s Certified Food Addiction Professional (CFAP) Training Program on Saturday, May 24, 2025 at 10:00 AM Eastern Time.

In this 1-hour session, you'll gain a clear overview of our internationally recognized certification and learn how you can:

  • Support individuals in recovery from food addiction
  • Apply a substance use disorder model to your counseling practice
  • Become part of a growing network of professionals working to address this urgent public health issue

Whether you're a healthcare provider, counselor, or simply passionate about helping others, this is a great opportunity to learn how you can make a difference.

We’d love to see you there!

Sign up today!

We’re thrilled to share that Euro Health Leaders Magazine has published a powerful cover story featuring our very own Esther Helga Gudmundsdottir, Founder and Director of the INFACT School and MFM Center in Iceland.

In this deeply personal and insightful piece, Esther opens up about her decades-long battle with food addiction—and how that journey led her to develop one of the world’s first outpatient food addiction treatment centers and the only international certification school for food addiction professionals.

Her story is a testament to the strength of recovery, the need for proper education, and the importance of recognizing food addiction as a serious and treatable condition.

📖 Read the full article and discover how one woman’s vision is shaping the global conversation on food addiction treatment.

Read Now!

We are excited to announce new training options for 2025—designed to offer even more flexibility, accessibility, and global reach for aspiring professionals in the field of food addiction recovery.

📅 Next Certification Cohort Begins:

  • September 19, 2025

🎓 What to Expect from the Program:

  • 170 hours of dynamic and interactive virtual learning
  • Access to our exclusive student platform filled with tools, community support, and essential resources
  • A complete package of comprehensive lectures, a detailed teaching manual, and downloadable course materials
  • Earn the prestigious Certified Food Addiction Professional (CFAP) designation, recognized by the European Certification Board

Whether you're a clinician, counselor, or someone passionate about helping others recover from food addiction, this program is your next step toward making a meaningful impact.

💥 Let’s change lives—starting with yours.

Sign up today!

Hiring: SHiFT Recovery is looking for a virtual Accountability Coach / House Manager

SHiFT Recovery is hiring a hybrid contractor to support clients in food addiction recovery. The role includes virtual 1:1 coaching, leading groups, and a few in-person Florida-based intensives per year. Candidates with food addiction recovery experience—either professional or lived—are strongly encouraged to apply. This is a part-time, flexible position with strong pay and deep purpose.

  • Job Opportunity: Accountability Coach / House Manager – SHiFT Recovery
  • Contract Position | Remote + Travel (Florida-based Intensives)
  • SHiFT Recovery, a leading program in food addiction treatment, is hiring a grounded, organized, and compassionate Accountability Coach / House Manager. This hybrid contractor role includes virtual coaching and client support, as well as in-person leadership at our Florida-based residential intensives.
 
About the Role
This role has two main areas of responsibility:
1. Virtual Coaching & Client Support (majority of the role):
  • Facilitate weekly 1:1 coaching sessions via Zoom or phone call
  • Lead or co-lead group programs and accountability calls
  • Hold consultations with prospective clients to share information about SHiFT, offer education about food addiction, and support them in identifying next steps in recovery (whether with SHiFT or another path)
  • Help current clients stay connected to their food recovery, structure, and emotional sobriety commitments
  • Collaborate with the SHiFT team to support continuity of care
2. In-Person House Manager Duties (3–4 intensives/year, 10–14 days each):
  • Travel to Florida to support our live-in treatment intensives
  • Welcome and orient participants on arrival
  • Lead or co-lead evening groups and daily check-ins
  • Manage room and chore assignments, coordinate with the cook, and ensure a structured, supportive environment
  • Assist with house setup before the event and clean-up/inventory afterward
  • Be present for morning and evening support and provide emergency overnight coverage
 
 Who We’re Looking For
  • Experience with food addiction recovery—either professional or lived (If in recovery, we ask for 3+ years of solid abstinence with a strong program foundation)
  • Emotionally mature, self-directed, and highly organized
  • Strong boundaries and comfort in a professional support role (especially important for SHiFT alumni applicants)
  • Able to work independently from home and switch into hands-on, physical leadership during intensives
  • Willing and able to travel several times per year
 
Compensation
  • $35–$55 per hour
  • $1,500–$1,800 per in-person intensive
    (includes travel, meals, and accommodation)
 
Note for SHiFT Alumni: If you’re a SHiFT alumni, we welcome your application. Please note that this role involves stepping into a professional identity—you would no longer participate in SHiFT support programming as a peer or client. Supervision and guidance are provided to help with this transition.
 

To Apply: Email Amanda at amanda@foodaddiction.com with an introduction, your relevant experience, and a  resume. Let us know why this work matters to you. Applications will be reviewed on a rolling basis.

Our Sponsors

SHiFT: Recovery by Acorn

For over three decades, SHiFT: Recovery by Acorn has been a beacon for individuals struggling with food addiction, guiding countless people toward the freedom of a life without food dependency. As a trailblazer in the field of food addiction treatment, SHiFT commits to uplifting clients from the deep grips of food addiction through innovative and comprehensive treatment programs. Whether it's the fixation on food, weight concerns, or the physical and mental burdens of addiction, SHiFT understands these challenges and offers effective solutions. Their 12-week treatment program, supplemented by extensive alumni support, fosters a profound transformation in participants' relationship with food and their bodies. If you are ready to begin a new chapter in your life, free from food dependency, contact SHiFT to schedule a free 30-minute consultation. Visit their website at foodaddiction.com or call them at 941-378-2122.

Milestones in Recovery

Milestones in Recovery stands as a pivotal resource for individuals battling eating disorders and food addiction, offering both residential and outpatient treatment options. Nestled in the scenic region of southeast Florida, Milestones boasts a modern facility where highly skilled professionals deliver top-tier treatment and support. Patients receive tailored recovery plans that include guided nutritional counseling and strategies to overcome compulsive eating behaviors. With services spanning various eating disorders such as bulimia, anorexia, and binge-eating disorder, Milestones ensures comprehensive care. Most health insurance plans are accepted, making it accessible for many seeking help. Take the first step toward a fulfilling and liberated life; contact Milestones to learn more about their programs and how they can assist in your recovery journey. Visit their website at milestonesprogram.org or call 1-800-347-2364 today.

Learn more about SHiFT!
Learn more about Milestones!
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