Experts agree: Sugar might be as addictive as cocaine

Is Sugar an Addictive Drug?

A Food Addiction Informed Perspective

Sugar is one of the most widely consumed substances in the world, but is it also an addictive drug? Experts believe that sugar can trigger the same reward and pleasure pathways in the brain as addictive substances like cocaine and heroin. Eating sugar releases opioids and dopamine in our bodies. This is the link between added sugar and addictive behavior. Dopamine is a neurotransmitter that is a key part of the “reward circuit” associated with addictive behavior. When a certain behavior causes an excess release of dopamine, you feel a pleasurable “high” that you are inclined to re-experience, and so repeat the behavior. As you repeat that behavior more and more, your brain adjusts to release less dopamine. The only way to feel the same “high” as before is to repeat the behavior in increasing amounts and frequency.

Experts Agree- Sugar Might Be as Addictive as Cocaine

What is food addiction?

Food addiction is a term that describes a compulsive or uncontrollable urge to eat certain foods, especially those that are high in sugar, fat, or salt. Food addiction is similar to other behavioral addictions, such as gambling or shopping, that involve seeking a reward or pleasure from a specific activity. Food addiction has been studied by many researchers who have developed criteria and questionnaires to identify and measure it. Some of the common signs of food addiction include:

        • Craving certain foods even when not hungry or full
        • Eating more than intended or to the point of feeling ill
        • Feeling guilty or ashamed after eating certain foods
        • Having difficulty quitting or reducing the intake of certain foods
        • Going out of one’s way to obtain or avoid certain foods
        • Having problems in personal or professional life due to food consumption

How does sugar affect the brain?

Sugar is a type of carbohydrate that provides energy for the body and brain. However, not all sugars are created equal.
Some sugars, such as glucose, are naturally present in fruits, vegetables, grains, and dairy products. These sugars are absorbed slowly into the bloodstream and provide a steady source of energy. Other sugars, such as sucrose (table sugar) or high-fructose corn syrup, are added to processed foods and beverages to enhance their flavor, texture, or shelf life. These sugars are absorbed quickly into the bloodstream and cause a rapid spike in blood sugar levels.

When blood sugar levels rise, the brain releases dopamine, a neurotransmitter that signals reward and pleasure. Dopamine activates the same brain regions that are involved in drug addiction, such as the nucleus accumbens and the prefrontal cortex. These regions are responsible for motivation, decision-making, impulse control, and learning.
The repeated stimulation of these brain regions by sugar can lead to changes in their structure and function, making them more sensitive to sugar and less sensitive to other rewards. This can create a cycle of craving and bingeing on sugar, which may impair one’s ability to regulate their food intake and maintain a healthy weight.

Is sugar an addictive drug?

Experts who are food addiction informed argue that sugar meets the criteria for substance dependence, such as tolerance, withdrawal, loss of control, and negative consequences. They also point out that sugar can induce similar behavioral and neural changes as drugs of abuse.

Food addiction informed experts who have studied those in long term recovery from food addiction recognize that the food addict’s experience of withdrawal from sugar, trigger and highly processed foods produce similar severe withdrawal symptoms from the physical dependence and intoxication they experienced when engaged in consuming those foods – comparable to substance abuse addicts withdrawing from other substances. Factors, such as stress, emotions, environment, genetics, and personality also influence one’s eating behavior making one susceptible to addictive behavior with food and sugar, causing one to be vulnerable to progression into full blown food addiction.

Excessive sugar consumption, ingestion of highly processed foods with ingredients intended to provide addictive reactions, and abusive food consumption has negative effects on one’s health and well-being. Sugar contributes to obesity, diabetes, heart disease, tooth decay, inflammation, and mood disorders. Complete abstinence from sugar in all forms as well as trigger foods is the most effective approach to long term recovery from sugar and food addiction.

How to overcome food addiction?

If you think you may have a food addiction, there are many steps you can take to overcome it:

      • Seek professional help. A food addiction informed therapist or a nutritionist who holds Certified Food Addiction Professional credentials can help you identify the underlying causes of your food addiction and provide you with strategies to cope with your cravings and emotions.
      • Join a support group. A support group can offer you peer support, encouragement, and accountability from people who understand what you are going through.
      • Avoid triggers. Try to avoid situations or places that may tempt you to eat certain foods or binge on sugar. For example, you may want to avoid grocery stores when hungry or stressed, or keep sugary foods out of your home.
      • Plan ahead. Prepare healthy meals ahead of time so that you always have something nutritious and satisfying to eat when you are hungry.
      • Structure your eating. Follow a structured eating program where you eat a prescribed amount at each meal, in a regularly scheduled time frame to provide boundaries around your eating and restructure your food/reward experience. Set the table, sit down to eat, make a ritual of feeding yourself healthy, whole foods.
      • Intentional eating. Plan the time, location, setting, amount of food you will eat at each meal daily. Make a ritual of feeding yourself with kindness so you can enjoy every bite. Have a specific place and time where you sit down to enjoy your food. Prioritize your abstinence from trigger foods as if your life depended on it, because it does.
      • Find alternative rewards. Find other ways to reward yourself or cope with stress that do not involve food or sugar. For example, you may want to engage in hobbies, exercise, meditation, socializing, or volunteering.
      • Be compassionate. Do not beat yourself up if you slip up or have a setback. Remember that recovery is a process and not a destination. Be kind and forgiving to yourself and celebrate your progress.
      • Get An Abstinence Sponsor. No one can do this alone! To achieve long term recovery from food addiction is a daily practice and requires rigorous self-care and attention to our feelings, mood changes, boundaries, and emotional growth. Find someone to give you feedback daily, hold you accountable to your commitments, and remind you when you forget who you are.
      • Create A Community. You are not alone in this struggle and there is hope! Find, create and contribute to sustaining communities of others who are committed to living quality lives free of food addiction.
      • Radical Self-Acceptance. Learn to love yourself and engage in daily activities that express your care, nurturing, unconditional acceptance and self-worth. Prioritize your own needs, and learn to parent your inner child.
      • Physical Activity. Exercise! Go Outside and feel the ground! Dance, walk, run, swim, play drums – engage in daily activities that get you off the couch and away from screens.
      • Tell The Truth. Look in the mirror and talk to yourself! Attend 12 step meetings where you hear other people sharing their stories of recovery from addiction and how their lives and relationships have improved.
      • Listen to Podcasts: The podcast, Food Addiction: The Problem And The Solution is produced to support recovery from food addiction by showcasing experts and those in long term recovery.
Must-Listen! Dr. Bonnie Nolan Unveils the Science of Addiction

Dear INFACT Community,

Are you ready to unlock the secrets of addiction and recovery? Episode 32 of the Food Addiction Podcast is here, and it’s a game-changer!

We’re thrilled to feature Dr. Bonnie Nolan—a neuroscientist, Licensed Clinical Alcohol and Drug Counselor, and a powerful voice in the food addiction space. With a PhD in neuroscience and years of hands-on experience, Dr. Nolan brings unparalleled insight into the brain’s dopamine response and its role in addiction.

But here’s what makes this episode truly extraordinary:

  • Dr. Nolan’s personal recovery journey from alcohol and food addiction.
  • Eye-opening connections between childhood trauma, ACEs, and addictive behaviors.
  • Why ultra-processed foods must be recognized as addictive substances in the DSM-V.
  • The remarkable ability of the brain to heal through recovery practices.

Dr. Nolan’s passion and expertise light up this episode, offering inspiration, hope, and practical guidance for anyone affected by addiction. Whether you’re in recovery, a healthcare professional, or simply curious, this episode will leave you feeling empowered and enlightened.

Warm regards,
Esther Helga GuĂ°mundsdĂłttir
Founder, INFACT School

Tune in now!

The International School for Food Addiction Counseling and Treatment (INFACT) is thrilled to announce new training modalities for 2025! We’re expanding our certification opportunities to offer greater flexibility and accessibility:

đź“… Two Certification Periods:

  • March 2025 Start Date
  • September 2025 Start Date

🌟 What’s New for 2025:

  • On-Demand Online Program with examinations available twice a year!
  • Treatment & Recovery Practicum Course offered two times a year.
  • Stay tuned for exact dates—we can’t wait to share more details soon!

đź“– Program Highlights:

  • 170 hours of engaging and informative virtual teaching sessions.
  • Access to our exclusive student platform packed with valuable resources and support.
  • Comprehensive lectures, teaching manual, and course materials.
  • Receive the prestigious Certified Food Addiction Professional (CFAP) credential, recognized by the European Certification Board.

Let’s make a difference together. Stay tuned for more updates! 🎓

Sign up today!

We’re thrilled to announce the Monthly Guest Lecturer Series, featuring the biggest names and brightest minds in food addiction research and treatment! This is your chance to learn directly from the pioneers shaping the field, including:

  • Dr. Vera Tarman, MD – Renowned addiction expert and author of Food Junkies: Recovery from Food Addiction.
  • Nicole M. Avena, PhD – Leading neuroscientist and author of Why Diets Fail, specializing in the science of food addiction.
  • Susan Peirce Thompson, PhD – New York Times bestselling author and founder of Bright Line Eating.
  • Robert H. Lustig, M.D. – World-famous endocrinologist and author of Fat Chance, known for his expertise in sugar addiction and metabolic health.

…and many other trailblazing thought leaders!

💡 Want to learn from the best? These lectures are open to everyone—no CFAP certification required!

🎓 Pricing Options:

  • $40 per individual lecture
  • $325 for a 10-lecture bundle (save $75!)

This is an incredible opportunity to hear directly from the experts driving change in how we understand and treat food addiction. Whether you're a professional or simply passionate about the topic, these lectures will empower and inspire you.

Message us to learn more!
đź“š Must-Read Recommendation for the INFACT Community!

We are honored to present H. Theresa Wright's newest book, The Sane Food Solution: Transform Your Relationship with Food and Change Your Life. This is an essential read for anyone affected by food addiction and a valuable resource for all INFACT students.

If you’ve ever struggled with your relationship with food or felt trapped in cycles of compulsive and addictive eating, this book is here to guide you toward a path of peace, freedom, and joy.

Written by a pioneer in the field of disordered eating, The Sane Food Solution offers a compassionate and effective approach that has transformed thousands of lives. Inside, you’ll find:

  • Insightful Strategies to navigate emotional and psychological eating triggers.
  • Nutritional Expertise tailored to support lasting health and well-being.
  • Holistic Approaches to address the emotional, physical, and spiritual aspects of food-related issues.
  • Practical Tools like written exercises and a structured recovery program to empower sustainable change.

Whether you’re seeking personal recovery or expanding your professional knowledge, this book is a powerful tool for anyone ready to transform their relationship with food.

Don’t miss out—this is a must-read for our INFACT community!

➡️ Available now on Amazon.

Are you interested in discovering if you are a food addict?

The INFACT School now offers you access to a free diagnostic tool called the Yale Scale. If you’re curious to find out whether you might have a food addiction or just keen to see the self-report measure in action, you can complete the questionnaire below.

Once you complete the questionnaire, we will be in touch with the next steps to help you in your recovery process.

Complete questionnaire
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